Cross-Vendor Cash-Pay Lab Test Aggregator That Shops Quest, Ulta, Marek, and Grassroots in One Cart
People skipping insurance for routine bloodwork (lipid, A1C, CBC, hormone panels) are manually pricing the same panel across 5+ direct-to-consumer lab vendors and saving hundreds of dollars per visit. They want one search box that says "I need a CMP plus lipid panel near 90210" and books the cheapest legit vendor that uses Quest or Labcorp draw stations. The win is converting the savings hack from forum-tribal-knowledge into a 60-second checkout for normies.
The trap is trying to negotiate B2B partnerships with each lab vendor. Skip it. These vendors all have public order pages and Stripe checkouts. Build a deep-link router with cached pricing first, monetize via affiliate or 5% transparent markup, and worry about partnerships only after volume proves the model.
landscape (3 existing solutions)
The DTC lab market has 6+ legit vendors (Ulta, Marek, JustLabs, Grassroots, DirectLabs, Walk-In Lab, etc.) but no neutral aggregator that searches all of them by panel and zip, and no booking layer. Existing comparison content is SEO listicles, not a tool.