Multi-Channel E-Commerce Profitability Attribution for Sellers on Shopify Plus Amazon
Multi-channel e-commerce sellers can't tell which platform is actually profitable. Revenue from Shopify and Amazon dumps into the same bank account, but after marketplace fees, refunds, ad spend, shipping, and returns, true per-channel profitability is invisible. Sellers on Reddit report using spreadsheets because no tool reconciles gross revenue with actual profit across platforms at the SKU level.
The trap is building another dashboard. Sellers don't want more charts — they want a single number: true profit per SKU per channel, after ALL costs (marketplace fees, ad spend, shipping, returns, COGS). If you can automatically pull Shopify orders, Amazon Seller Central data, ad spend from both platforms, and shipping costs, then present a unified P&L with one button, you win. The SKU-level view is the killer feature because it answers 'should I move this product off Amazon and sell it only on Shopify?'
landscape (4 existing solutions)
E-commerce analytics tools are platform-specific: Sellerboard for Amazon, BeProfit for Shopify. No tool provides a unified P&L across both platforms at the SKU level with real-time data. Sellers making $500K-$5M across channels are the sweet spot — big enough to need the data, too small for enterprise tools like Brightpearl.