Pre-Ingest Observability Cost Firewall That Sits In Front Of Datadog, New Relic, And Honeycomb To Drop High-Cardinality Metrics Before They Become A $65 Million Bill
Datadog migration tools exist (SigNoz now ships a LLM-powered Datadog dashboard converter), but most teams aren't ready to rip out their observability stack... they just want the bill to stop scaling exponentially. The gap is an OpenTelemetry-compatible proxy that lives inside the cluster, monitors per-service ingest cost in real time, and automatically downsamples or aggregates high-cardinality tags (the per-customer or per-request-id labels that secretly explode billing) when a service crosses its monthly budget. Sell it as 'spend insurance' to mid-size teams burned once and unwilling to migrate yet.
The specific value is the cardinality killer. 90% of surprise observability bills come from one or two unintentional high-cardinality tags (user_id, trace_id baked into metric labels). Catch those, aggregate them, and you've saved the customer five figures... and they don't have to fire their on-call team to do it.
landscape (4 existing solutions)
The market splits into 'migrate off Datadog' (SigNoz, ClickStack, OneUptime, Grafana) and 'use a heavy enterprise pipeline' (Cribl). Nothing serves the mid-size SaaS team that wants a $99/mo sidecar to keep their existing vendor under control.