SaaS Subscription Audit Tool That Finds and Kills Zombie Subscriptions for SMBs
Companies average 305 SaaS subscriptions but use only 54% of licenses, wasting $19.8M annually at enterprise scale. SMBs face the same problem at smaller scale but can't afford Zylo or Productiv. They need a tool that connects to their payment processor, identifies recurring charges, shows utilization, and helps cancel unused subscriptions. Think 'Trim/Rocket Money but for business SaaS.'
The wedge is connecting to the payment source (Stripe, bank feed via Plaid) and showing a dashboard of all recurring charges with 'last used' dates. You don't need deep integration with every SaaS tool to estimate utilization. Browser extension login tracking or email receipt parsing gets you 80% accuracy. The cancellation assistance (template emails, direct links) is what makes it sticky.
landscape (4 existing solutions)
Enterprise SaaS management (Zylo, Productiv) requires IT teams and enterprise budgets. Consumer subscription trackers (Rocket Money) work for personal accounts. SMBs with 20-100 SaaS subscriptions have no right-sized tool. The gap is a self-serve product that connects to Stripe, QuickBooks, or bank feeds, identifies recurring SaaS charges, estimates utilization from login frequency, and recommends consolidation or cancellation.