Zendesk Add-On Tax Diagnoser That Tells You Which Features You're Paying for Two Tiers Above Where You Actually Use Them
Zendesk's pricing is famous for the 'paywall around innovations' pattern: CSAT, SLA, multilingual, advanced AI, and other staples land in higher tiers, and add-ons hit 15-35% of total cost. Teams pay for Suite Growth when their actual feature usage maps to a competitor's mid-tier at half the price. The product reads a Zendesk billing CSV and 30-day usage snapshot, then outputs a tier-fit analysis with side-by-side equivalent plans on Front, Help Scout, Plain, and Kustomer.
Position this as a 'we save you money, take a cut of the first year savings' service, not a $99/mo subscription. CFO buyers love contingent-fee structures, and the analysis itself is mostly a CSV diff. The risk is that Zendesk responds with retention discounts and your customer renews anyway, which is also fine because they paid you to find that out.
landscape (3 existing solutions)
The 'too-high-tier-for-actual-usage' problem applies to Zendesk specifically but the pattern is general (Intercom, Salesforce, HubSpot). Anchor on Zendesk because the complaints are loudest and the add-on tax is most documented. Expand later.